Last minute multi-million dollar ad buys won't be enough any longer, this election is already being fought and it's being fought online. There will be no magic message, ad, or candidate. We are going to have to grind out this victory the hard way, and it will take time to learn how to build the most effective case to the right voters.

David Plouffe

David Plouffe is an American political strategist best known as the campaign manager for Barack Obama's 2008 presidential campaign. A long-time Democratic Party campaign consultant, he was a partner at the party-aligned campaign consulting firm AKPD Message and Media, which he joined in 2000. Plouffe was an outside senior advisor to Obama since the president's first day in office and was then appointed as a Senior Advisor to the President in 2011 following the resignation of David Axelrod, who went on to start Obama's reelection campaign. In September 2014, he became the Senior Vice President of Policy and Strategy for transportation network company startup Uber. In May 2015, he left that role to become a full-time strategic adviser for the company.

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