Nothing here is inevitable, we have a responsibility to society as well as to the privacy of individuals. And we can do both. The answer to that question is entirely up to us.

Shoshana Zuboff

Shoshana Zuboff (born November 18, 1951) is an American author and scholar. She is the author of the books In the Age of the Smart Machine: The Future of Work and Power and The Support Economy: Why Corporations Are Failing Individuals and the Next Episode of Capitalism, co-authored with James Maxmin. The Age of Surveillance Capitalism: The Fight for a Human Future at the New Frontier of Power, integrates her lifelong themes: the digital revolution, the evolution of capitalism, the historical emergence of psychological individuality, and the conditions for human development.Zuboff's work is the source of many original concepts including 'surveillance capitalism', 'instrumentarian power', 'the division of learning in society', 'economies of action', 'the means of behavior modification', 'information civilization', 'computer-mediated work', the 'automate/informate' dialectic, 'abstraction of work' and 'individualization of consumption'. She received her Ph.D. in social psychology from Harvard University and her B.A. in philosophy from the University of Chicago. Zuboff joined the Harvard Business School in 1981 where she became the Charles Edward Wilson Professor of Business Administration and one of the first tenured women on the Harvard Business School faculty. In 2014 and 2015 she was a Faculty Associate at the Berkman Center for Internet and Society at the Harvard Law School.

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