The ability to use on-premise media, and in particular digital signage and digital out-of-home media, allows brands and retailers to be reactive and provide contextually relevant content and advertising, think coffee promotions in the morning or marketing hot chocolate or snow shovels ahead of a big snow storm.

Mark Boidman

Mark Boidman is an investment banker and attorney at law in the media and entertainment sector specialized in mergers and acquisitions. Digital media industry executives and professional publications have recognized him as a leading investment banker in the media and tech sectors. His book, Times Square Everywhere, is a "thought-provoking primer on the out of home media and in-store media worlds". His advertising and marketing services-based clients have included Outfront Media (f/k/a CBS Outdoor) in connection with its acquisition of Van Wagner's billboard assets, as well as AMI Entertainment, Broadsign International, Cieslok Media, Clear Channel Outdoor, Exterion Media, Fairway Media, Gas Station TV, JCDecaux, Mood Media, Netflix, PatientPoint, RMG Networks, Titan (n/k/a Intersection), Total Outdoor, Van Wagner and Vector Media. The acquisition by CBS Outdoor Americas of Van Wagner Communications’ major market advertising business resulted in CBS Outdoor acquiring approximately 1,100 large format billboard displays in a total of 11 US markets. His other clients have included Apollo, Acon Investments, Ares Management, Clairvest, Cox Enterprises, DirecTV, Discovery Communications, Disney, General Atlantic, GI Partners, H.I.G. Capital, KKR, Liberty Media, Lionsgate Entertainment, Mediacom Communications (special committee,) Platinum Equity, Providence Equity, RevZilla, Scripps Networks, Searchlight Capital, and TiVo.Boidman received joint LL.B and Bachelor of Civil Law degrees from the Faculty of Law at McGill University (2000). During his final year at McGill University, he clerked for the Superior Court of Quebec. Before law school, he studied business at McGill's Faculty of Management. He was a recipient of the J.W. McConnell Scholarship.

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