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I like Bruce Springsteen and Pepperoni Pizza. And I wear Levi's jeans, and I put that somewhere. I write that somewhere, money is being made off of those characteristics, people are making money off of me, off of you, off of all of us simply because of who we are and our personal characteristics that are unique to us, or our personal preferences, things that we say, things that we write, things that we click ‘like’ on and we create this enormous value for these companies.