The exhibits are sensational and many of us had seen the drawings, and had numerous meetings about what it was going to look like, but to finally physically see it, it just took my breath away, i find it that overwhelming.

Edsel Ford

Edsel Bryant Ford (November 6, 1893 – May 26, 1943) was an American business executive and philanthropist who was the son of pioneering industrialist Henry Ford and his wife, Clara Jane Bryant Ford. He was the president of Ford Motor Company from 1919 until his death in 1943. He worked closely with his father, as sole heir to the business, but was keen to develop cars more exciting than the Model T ("Tin Lizzie"), in line with his personal tastes. Even as president, he had trouble persuading his father to allow any departure from this formula. Only a change in market conditions enabled him to develop the more fashionable Model A in 1927. Edsel also founded the Mercury division and was responsible for the Lincoln-Zephyr and Lincoln Continental. He introduced important features, such as hydraulic brakes, and greatly strengthened the company's overseas production. Ford was a major art benefactor in Detroit and also financed Admiral Richard Byrd's polar explorations. He died of stomach cancer aged 49. Henry Ford temporarily reassumed the presidency of Ford on Edsel’s death, then Edsel’s eldest son, Henry Ford II, succeeded Henry as president of Ford in 1945.

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