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You know, we've been doing 'keep chopping' since 2005. And Dr. Kevin Elko is the person who gave it to me. He actually gave it to me in 1999, when I was at the University of Miami. Didn't just give it to me, gave it to our whole staff, and it's funny how things get tucked away and then come out, but that's become much more than a word in this program. So we really live by that. That's kind of a big part of our culture.