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[ My mom ] was like, ‘ Do you want to put on these jeans and do a commercial ? ’ it was going to be [ a lot of ] wordplay, or historical and literary references. There was a real intellectual spin on how they were going to produce [ the ads ]. Nobody was allowed on set. Because it was Avedon’s first foray into the commercial world. I think he was pretty nervous. Stakes were pretty high and I think there was a lot of pressure. We did multiple, multiple takes of everything.