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And one of the things I find fascinating that's happening, and you all deal with it every day- and it will impact on how things move- Is that a lot of the speculation and the polling data shows that the, um, that the, uh, cables are heading south. They're losing viewership, fox is okay for a while, but it's not great. And a lot of the rest are predicted to be not very much in the mix in the next four to five years. I don't know if that's true or not. But I do know that we have sort of put everybody in- put themselves in certain alleys, and they've decided that, you know, how many people who watch MSNBC also watch Fox another politician trying to find out what's going on in both places.