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One fanciful tale traces it to Western European, pre-Christian societies in which whoever found a coin or bean in a special cake was crowned King for the year, whether the story was true or what you believe, Christians have long served King Cakes containing coins or gilded beans for the Feast of the Epiphany or Twelfth Night, a celebration of the visit of the three wise men — the Magi or Kings — to the infant Jesus 12 days after his birth.