The rationale was economics based, and not focused on the customer, from the get go, customers detested them.

Sylvain Charlebois

Sylvain Charlebois is a Canadian researcher and professor in food distribution and food policy at Dalhousie University in Halifax, Nova Scotia, Canada. He is Dalhousie's past Dean of the Faculty of Management and holds a cross-appointment as professor in the Faculty of Agriculture. He is currently the Director of the Agri-Food Analytics Lab at Dalhousie University.

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