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Traditionally, male athletes have to be very popular before they get a national brand endorsement. But they’re popular because of their success on the field, not because of a meme, linking up with Dieunerst Collin to the fam shows that there is a change in this thinking. Popularity does not have to be based on athletic success anymore. Because of social media, young athletes can come into college already having a brand, which can be attractive to companies.