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We’re not going back to ‘Be All You Can Be,’ because in the 1980s, the country exuded a sense of optimism. Think about the bright shining light on the hill. And the ‘Be All You Can Be’ of the 1980s reflected how youth felt about their future. That’s not the same feeling that youth have about their future today, they worry about being the first generation not to outpace their parents. So as we introduce ‘Be All You Can Be’ in 2023, to a new generation, we’re trying to reposition the army in their minds around the possibilities. It’s less about being all you can be already, and more about becoming all you can be.