These are the fastest-growing consumer segments in the US and are rapidly expanding in their purchase power, if you don’t win with young diverse consumers in this category, you don’t win in the long run.

Foot Locker

Foot Locker Retail, Inc. is an American sportswear and footwear retailer, with its headquarters in Midtown Manhattan, New York City, and operating in 28 countries. Although established in 1974, and founded as a separate company in 1988, Foot Locker's roots date to 1879, as it is a successor corporation to the F. W. Woolworth Company (“Woolworth's”), which changed its name to Foot Locker in 2001, as many of its freestanding stores were Kinney Shoes and Woolworth's locations. The company operates the eponymous “Foot Locker” chain of athletic footwear retail outlets (along with “Kids Foot Locker” and “Lady Foot Locker” stores), and other athletic-based divisions including Champs Sports, Footaction USA, House of Hoops, and Eastbay/Footlocker.com, which owns the rights to Final-Score. The company is also famous for its employees' uniforms at its flagship Foot Locker chain, resembling those of referees. According to the company's filings with the SEC, as of January 28, 2017, Foot Locker, Inc. had 3,363 primarily mall-based stores in the United States, Canada, Europe, and Asia. Nearly 70% of its products are from Nike.

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