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You can give your kids a meal that is not full of things you do n’t want to feed them – for a few pounds you can feed three strapping lads, from a kitchen perspective, it is very simple because when it leaves our factory it is already cooked. So when you or a restaurant owner gets it into the kitchen all you have to do is heat it up to be piping hot. It could n’t be more basic : a student with no cooking skills or a Michelin-starred chef do exactly the same thing to put it out on the plate.