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Dr Homer said. The laser treats only the iris and does not enter the pupil or treat any portion of the inside of the eye where the nerves affecting the vision are located. The company is still in the fundraising stage but hopes to have completed clinical trials within several years. And the cost of turning your brown eyes blue ? Dr Homer says Stroma Medical would charge around $ 5,000( £ 3,120) for the procedure. Industry skepticism Industry reaction to the process has been muted. Ophthalmologists who deal with people's eyes, Dr Homer concedes, have every right to be skeptical for the simple fact they are dealing with one of the most sensitive organs in the human body. Saj Khan, an ophthalmologist at the London Eye Hospital, told CNN the treatment raised some red flags. ' The main concern with any procedure that involves releasing pigment inside the eye is that the pigment can clog up the normal drainage channels which can in turn cause the pressure inside the eye to go up, if that happens significantly enough, for long enough, it's how patients develop glaucoma.