Consumers, through their purchasing decisions, have the power to change how companies act, the problem is, most companies lack transparency over their supply chains and so it's very difficult for consumers to know which products are actually slavery free.

Peter Nicholls

Peter Nicholls is the lead singer of the progressive rock band IQ. Nicholls left the band briefly in the late 1980s to form the alternative rock band Niadem's Ghost but returned in 1991. He is known for his entertaining if somewhat reticent and eccentric stage presence. Another interest of Nicholls is painting; he painted the album covers for IQ's second, third and sixth albums, respectively Tales from the Lush Attic, The Wake and Ever, among others.

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