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New York City is a melting pot of different industries, so many people come here and want the challenge that New York poses. We work with a lot of startups that are trying to solve complex problems. They go out and fail trying to achieve something. Some succeed. It’s really ambitious to try to launch the first ‘ connected toy. ’ That’s why Watson is a real powerful component. They helped us come up with an ambitious solution, and it’s worked out so far.