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The founders sat together with people from the 8200 Unit and they said, ‘Everyone’s focusing on the malware, but instead of focusing on that, step backward one step and look at the people who create the malware,’ the attacker has a weakness, like every human being. We thought about the attack from their point of view -- how they think, behave and act. We have a very good understanding of how they act so we know how to deceive them in their own territory.