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Because of advances in technology and medical science, people no longer understand the body as something natural that you're born with and live with. Instead, we understand it much more as something that is changeable and mutable, people have all sorts of surgical interventions, medical and cosmetic. It is even possible to change your gender. This means that we now see our body as something we have a responsibility to design and make. Even something as simple as a fitness routine or a tan indicates this attitude.