Art & Copy

Hal Riney:
[First lines] The frightening and most difficult thing about being what somebody calls a creative person is that you have absolutely no idea where any of your thoughts come from, really. And especially, you don't have any idea about where they're going to come from tomorrow.

George Lois:
There's nothing you can learn from a failure. If you sit there with a failure, and try to figure out how you failed, you just f***ed yourself, you're out of business because all of a sudden its George be careful.

Dan Wieden:
The inspiration for the slogan 'Just Do It' came from a man who was about to be executed in Utah.

Dan Wieden:
I think the real risk comes in being willing to try to be authentic.

Dan Wieden:
I think most of the creative people are so damn insecure that they want to think they know everything, but they know deep in their hearts they're just in deep trouble from the minute they get up in the morning. So if you can tell them "that's what you're supposed to be", that's kind of liberating.