Objectified2009

Himself - CEO and president, IDEO (Tim Brown):
If one's really honest with oneself, most of what we design ends up in a landfill somewhere. And I'm pretty sure most of the products that I have designed in my career, most instances of that, of the millions of things that have been produced are probably in landfills today. That isn't something that I was conscious of when I started working in design. It didn't even really sort-of occur to me because it doesn't really occur to us as a society, I think. Now, to be a designer, you have to take that into consideration because we have to think about these complex systems in which our products exist.