When Louis Met... Max Clifford2002

Louis Theroux:
Of the celebrities in the public eye, are there a lot of them that you have information on?

Max Clifford:
Of course, because people call me every day with information on all kinds of people.

Louis Theroux:
What do you have, do you have files?

Max Clifford:
No.

Louis Theroux:
[points to his head] So it's all up here?

Max Clifford:
I'm not interested in tittle-tattle and gossip. It doesn't interest me and it never has done.

Louis Theroux:
Because there's a popular image of you, Max, as someone who kind of has a reservoir of banked stories that you can play like poker chips.

Max Clifford:
I probably have a lot of information on an awful lot of people.

Louis Theroux:
That's a bit of a shame in a way, I like the idea of you and your filing cabinets, riffling through the celebrity names. Do you what I mean? I was hoping maybe you might even have something on me that you would dangle over my head like a guillotine.

Max Clifford:
No, no. I mean, if that day ever comes then I'll have a quiet word with you and say if I was you I'd be very careful about such-and-such, 'cos they're not the friend that you think they are. I do a lot of that as well.

Louis Theroux:
Really? But if you didn't like the way this documentary turned out and you felt we treated you unfairly...

Max Clifford:
Oh, if you took liberties then that's a different matter.

Louis Theroux:
Then what?

Max Clifford:
Then you've started a fight.

Louis Theroux:
And then what?

Max Clifford:
And then I'd fight back.

Louis Theroux:
How?

Max Clifford:
Whichever way I found to be most suitable.

Louis Theroux:
With information?

Max Clifford:
If that day ever happens then you'll find out soon enough.