When Louis Met... Max Clifford2002

Louis Theroux:
Hypothetically, if a TV performer were gay, and you wanted to sort of defray that or put a stop to it, then would you put a kiss-and-tell...

Max Clifford:
Well, the most effective way would be for me to create a relationship.

[he gets out an issue of the News of the World]

Louis Theroux:
Like, for example, this one.

Max Clifford:
No, not like this one. It would have to be a long-term one.

Louis Theroux:
[reading out the article's headline] "Nasty Simon was my Sex Idol in bed"

Max Clifford:
And she's a very, um, sexy looking...

Louis Theroux:
She is very attractive.

[he reads the article]

Louis Theroux:
She went out with Clive Sinclair.

Max Clifford:
He's the one that really scored, he's the one, Simon is...

Louis Theroux:
And you believe this?

Max Clifford:
Well, of course, it's in the News of the World, so no reason not to.

Louis Theroux:
[reading] "I ripped his towel off and he lay on his back and moaned as I pleasured him." What does she get out of this?

Max Clifford:
She should be earning ten thousand pounds for that. But maybe she would have got two or three thousand pounds herself.

Louis Theroux:
I like this: "However when Simon discovered that Vicky had discussed his private performance with the News of the World, he rang her in a panic. 'He begged me not to say anything about him and said he was a very private person. But he doesn't have anything to fear from my appraisal, I gave him top marks.'"

Max Clifford:
Well, there you are, you see. Says it all, doesn't it?

Louis Theroux:
It's cobblers, isn't it?