Dragons' Den2006

Kevin O'Leary:
[about the Pristine Cart cleaner] Sergio, here's what has to happen: You've gotta put Pristine in a room with you alone, get a bottle of wine, give her a glass, you get one too, break up. It's so hard to do, but it's important. And when it's over, beat her flat with a hammer and bury her, and then never ever think of her again. She was really bad for you.

Arlene Dickinson:
It's a "he" because it's stubborn. It keeps coming back, it's staying around.

Kevin O'Leary:
It's a "she" 'cause she's stealing all his money! She's an evil witch, that Pristine.