Consuming Kids: The Commercialization of Childhood2008

Robert Reiher:
There's a lot that's happening around us, and the public is not aware - just like they're not aware of neuro-marketing. That's another whole new scary thing to put a child on a MRI, and watch what is being lit up inside his brain based on the stimulus, and then saying, 'wow, this works, this is good, look what happens.'