Consuming Kids: The Commercialization of Childhood

     

Consuming Kids: The Commercialization of Childhood2008

Genre: Documentary


Juliet Schor:
They do blink tests on kids, for example. They develop ads, and then see how frequently a kid blinks or turns their eyes away. And when they see the kid blinking more, they change the ad to make it more mesmerizing. There's stuff they just can't take their eyes off, and it's not an accident. They've gone over and over and over with extensive high-tech kinds of testing devices to find the precise configuration of characters, colors, music, words and so forth that kids can't resist.

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