Consuming Kids: The Commercialization of Childhood2008

Michael Rich:
The Federal Trade Commission report that came out, looking at the marketing of media to children, showed that indeed the media industry was marketing material to children that even their own rating systems said were too young for that material.

Russ Mitchell:
[ABC News] The studios confirmed to congress today that children as young as 9 years old were tested for their reactions to R-rated violent movies.

Robert A. Iger:
[Walt Disney Company] Clearly there were times during the period discussed in the FTC report when we allowed competitive zeal to overwhelm sound judgment and appropriate standards...

Michael Rich:
So the very people who are making the product are telling you what's appropriate for kids.