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You can say to it ‘Find me men’s shorts’ and I can give you turn-by-turn walking directions to every instance of men’s shirts, whether they are inside Bloomingdales, Abercrombie and Fitch, or Nordstrom, it’s amazingly accurate. We boast one meter of accuracy, which is effectively the difference between leading you to men’s button-down shirts and the casual t-shirts that are right next to them. Three feet of accuracy means I can lead you directly to the soap versus the shampoo that’s right next to it.

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