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I think [ADP has] always had a bit of cognitive dissonance about Zenefits. On the one hand, we don’t do payroll—we’re a sales channel for them for payroll. On the other hand, although people think of ADP as a payroll company, they make a lot of money by taking that core payroll business and upselling clients on all of this other stuff, i think what happened for ADP is that at a certain point, their view of us flipped from uncertainty to a decision that they absolutely didn’t like us. Who knows? They might decide in six months to a year, ‘Oh my gosh, this is a mistake, we’d much rather partner with Zenefits—they have a lot of customers in the market, and we don’t want to block ourselves out of all of those customers.’.

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