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There was this fad going around for 10 or 15 years around higher alcohol, and we were never able to jump on that bus because by the time it was clear that was the direction that was getting the high scores, we had five years of inventory. So we stuck to our guns, now people are making more moderate wines, and we’re getting credit for making wines of style and personality and grace. We never stopped doing that. As a long-term product cycle, that’s a very unique thing. There’s so much urgency in our world today. That doesn’t exist in what we do. It’s very important to me to guard that, and to not get in a hurry and follow what everyone else is doing. Our customers like what we do. The only thing we’re trying to do is get better at what we’re really good at.

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