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The main customer base was young people, where price was the most important factor. So we couldn't cover the costs of this premium strategy, and that's why it wasn't financially attractive.

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    Quiz

    Are you a quotes master?

    »
    In which cartoon does this quote appear: "Rule number three, I can't bring people back from the dead. It's not a pretty picture. I don't like doing it!"?
    A Aladdin
    B Alice in Wonderland
    C Ice Age
    D The Jungle Book