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Marketing to the senior market requires an acknowledgement that they are leading active lives, and just as likely as millennials to be spending lots of time out and about.

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    Quiz

    Are you a quotes master?

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    In which movie does this quote appear: "I'm sure in 1985, plutonium is available at every corner drugstore, but in 1955 it's a little hard to come by"?
    A Back to the Future
    B The Big Lebowski
    C Love & Plutonium
    D Pulp Fiction