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For Laura Bush, education, for Mrs. Obama, it started out with concern about her own children. So it's something that they care about ... from that, you utilize the convening authority that you have as first lady to pull the best experts together. Having the platform of the White House brings attention to the issue. Once you use your own background and interest as a platform to build your initiatives, then you can roll out the things you feel most passionately about.

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