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I wouldn’t say ‘follow,’ i wouldn’t use that word because that implies we waited for somebody to see what they were doing. That’s actually not what’s happening. What’s happening if you look under the sheets, which we probably don’t let people do, is that we start projects years before they come out. You could take every one of our products –iPod, iPhone, iPad, Apple Watch — they weren’t the first, but they were the first modern one, right?

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