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If news organizations want to cut through with a direct route to users in an environment dominated by platforms, if they want to convince people to pay for their journalism then they must convince people that the journalism they publish has value for them, for the public.

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    Quiz

    Are you a quotes master?

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    In which cartoon does this quote appear: "Rule number three, I can't bring people back from the dead. It's not a pretty picture. I don't like doing it!"?
    A Alice in Wonderland
    B The Jungle Book
    C Ice Age
    D Aladdin