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What all of this really boils down to is the customer journey has changed, now it can start anywhere online, in-store and end anywhere ... and it is about making sure the customer makes the purchase and stays loyal to the brands more than where it happens.

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    Quiz

    Are you a quotes master?

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    In which cartoon does this quote appear: "Rule number three, I can't bring people back from the dead. It's not a pretty picture. I don't like doing it!"?
    A The Jungle Book
    B Alice in Wonderland
    C Aladdin
    D Ice Age