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Overall, SMS campaigns for public health are the most effective medium for mass dissemination due to their reach, immediacy, opportunity for data collection and personalization, ability to tailor and adapt information, and opportunity to link to other sources, we found that personalizing and adaptively tailoring text messages has the largest effects compared to other types of messages.

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    Quiz

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    "Adventure is worthwhile in itself"
    A Amelia Earhart
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    C Bear Grylls
    D Elizabeth Taylor