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It reminds me of a lecture on advertising during which a question was asked,' How do you get someone's attention ?' You show them a naked woman.' while [ the ad ] does push the envelope, the problem with this strategy is that it takes away from the actual product.

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    Who said, “Hope is the power of being cheerful in circumstances that we know to be desperate.”
    A Desmond Tutu
    B C.S. Lewis
    C Christopher Reeve
    D G.K. Chesterton