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The fractionalization of attention because of streaming and social media makes The Super Bowl more important than ever, if you're in business with the NFL and you're advertising during The Super Bowl, you're a real player.

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    Quiz

    Are you a quotes master?

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    Who said, "When a man knows he is to be hanged in a fortnight, it concentrates his mind wonderfully."?
    A John Wayne in "The Searchers"
    B Queen Elizabeth II
    C Roy Rogers
    D Samuel Johnson