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The benefit of things like Taco Bells Mexican Pizza is the connection it has with consumers... and the halo it provides to the brand, it's just as much about the buzz... and the relevance it creates for our brand as it is about the discrete amount of sales.

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    Quiz

    Are you a quotes master?

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    "Adventure is worthwhile in itself"
    A Christopher Columbus
    B Bear Grylls
    C Elizabeth Taylor
    D Amelia Earhart