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The audience for them is quite broad, look at [Prince] Harry’s memoir, for example. You’re going to have royal watchers and supporters who are probably an older demographic reading the book, as well as potentially younger readers who are interested in Harry and Meghan’s story or their philanthropic endeavors. Obviously, a certain level of interest in the memoirist’s area of focus – whether they’re an actor, or an athlete, a trauma victim, or a royal – is going to have an impact on whether a reader picks up the book, but I think it’s less important than for other categories or genres.

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