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Roughly half the rooibos crop is exported, the rest is consumed on the African continent of which the vast majority would be in South Africa. South Africa being the biggest rooibos consuming country in the world. If you look further afield Botswana has become a very strong market for rooibos. Zimbabwe also knows the product very well there are several brands in Zimbabwe, then if you look at what some of the supermarket chains are doing in Africa Nigeria for instance, rooibos typical South African brands are finding their way into those markets as well.

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