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The next step is the hard part: how to make the evolution of the brand, to be competitive, it's not just about the prize. It's about the about the concept ... You need something so strong that people can't ignore.

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    Quiz

    Are you a quotes master?

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    In which movie does this quote appear: "To deny our own impulses is to deny the very thing that makes us human"?
    A Batman Begins
    B The Matrix
    C Gladiator
    D The Green Mile