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The essential element of successful strategy is that it derives its success from the differences between competitors with a consequent difference in their behavior. Ordinarily, this means that any corporate policy and plan which is typical of the industry is doomed to mediocrity. Where this is not so, it should be possible to demonstrate that all other competitors are at a distinct disadvantage.

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    Quiz

    Are you a quotes master?

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    Who said: "It is an ideal for which I hope to live for and to see realized. But, My Lord, if it needs to be, it is an ideal for which I am prepared to die."?
    A Pep Guardiola
    B William Wallace
    C Che Guevara
    D Nelson Mandela