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Not every customer is interested in your product. However, they are interested in themselves. Over-explaining the product may lead to information overload and losing the sale entirely. It’s best to focus on painting a mental picture of what the customer’s life may look like when they buy your product. Once they’ve mentally bought in, then provide all relevant information needed to succeed in using your product.”

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    Quiz

    Are you a quotes master?

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    Who said: "I disapprove of what you say, but I will defend to the death your right to say it."?
    A Voltaire
    B S. G. Tallentyre
    C Mahatma Gandhi
    D Mark Twain