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McDonald Walling: We'll have a line of low-priced furniture, a new and different line - as different from anything we're making today as a modern automobile is different from a covered wagon. That's what you want Walt, isn't it - what you've always wanted? Merchandise that will sell because it had beauty and function and value - not because the buyers like your scotch or think that you're a good egg. The kind of stuff that you, Jesse, will feel in your guts when you know it's coming off your production line. A kind of product that you will be able to budget to the nearest hundredth of a cent, Shaw, because it will be scientifically and efficiently designed. And something you will be proud to have your name on, Miss Tredway.

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