James: [in a meeting with Larry] So I also have this piece, this is my anti-drug piece, it's called "High on Joy." A crack addict will look at this and say, "What am I doing wasting my life smoking all this crack when I could be high on joy?" Over here we have a mascot that I've created. His name is Felix, he's created to tune into the Latino community. He's Latino - you can tell he is because he's wearing a sombrero and a poncho, as Latinos do. You may or may not know, but about 75% of all homeless people are Latino.Larry: Where did you, uh, hear that?James: Well, I've taken my own random sampling with, uh, there's four guys that live like, on my block and three of them are Latino - 75%. I mean, the one guy is black. He could be, like, a dark-colored Latino but that wouldn't really make any sense, because that would mean 100% of homeless people are Latino. [Larry nods]James: Felix has a lot of slogans that will appeal, give positive messages to the Latino community. Right here, Felix is saying "No complainin', hombre!" I imagine, down in the barrio, people will be saying this to each other all the time - it's like their own sort of, uh..."What's up, doc." [Larry smiles]
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