Merritt: Do you know anything about glamour cream?Joe Martin: Yeah, I know all about it. Looks like putty and sells for 14 bucks a jar.Merritt: Put it on at night. Penetrates the pores of the skin. Works while you sleep.Joe Martin: Sounds like something for bed bugs.Merritt: It's made from the glandular fluids of real alligators. I've seen them myself.Joe Martin: I wouldn't lay that on too thick in the copy. You know, no dame likes to look like an alligator.Merritt: I'm going to call your bluff right now, Martin. You think you can write copy? Between now and 8 o'clock you're going to write the copy for one of our most important new clients. If you get away with it, you're hired at 50 a week.
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