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Phil Cooper: It doesn't matter whether you're selling Jesus or Buddha or civil rights or 'How to Make Money in Real Estate With No Money Down.' That doesn't make you a human being; it makes you a marketing rep. If you want to talk to somebody honestly, as a human being, ask him about his kids. Find out what his dreams are - just to find out, for no other reason. Because as soon as you lay your hands on a conversation to steer it, it's not a conversation anymore; it's a pitch. And you're not a human being; you're a marketing rep.

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    Quiz

    Are you a quotes master?

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    Who said, "To lead the people walk behind them"?
    A Nelson Mandela
    B Lao Tzu
    C Mahatma Gandhi
    D Martin Luther King Jnr