[about Katniss]President Snow: She's not who they think she is. She's not a leader. She just wants to save her own skin. It's as simple as that.Plutarch Heavensbee: I think that's true.President Snow: She's become a beacon of hope for the rebellion, and she has to be eliminated.Plutarch Heavensbee: I agree she should die, but in the right way, at the right time. It's moves and counter-moves, and it's all we gotta look at. Katniss Everdeen is a symbol. Their Mockingjay. They think she's one of them. We need to show that she's one of us. We don't need to destroy her, just the image, then we let the people do the rest.President Snow: What do you propose?Plutarch Heavensbee: Shut down the black markets, take away what little they have, then double the amount of floggings and executions. Put them on TV, broadcast them live, sow fear, more fear...President Snow: It won't work. Fear does not work as long as they have hope, and Katniss Everdeen is giving them hope.Plutarch Heavensbee: She's engaged. Make everything about that. What kind of dress is she gonna wear? - floggings. What's the cake gonna look like? - executions. Whose gonna be there? - fear. Blanket coverage. Shove it in their faces. Show them that she's one of us now. [laughs] They're gonna hate her so much they just might kill her for ya.President Snow: Brilliant.
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